Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler
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More Quotes By Philip Kotler
  1. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

  2. Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers...

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